Get ready to meet Mussicom, a company focused on the pillars that make society better:
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Communication , with entertainment and quality information through the 3 best radio stations in the city: Rtl 91.7 Litoral FM | Massa 102.1 FM | Hot 89.1FM
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Education , the most important foundation for children and young people, through the schools Colégio Jean Piaget São Vicente, Praia Grande and Saint Mary's School Santos and São Vicente
Why advertise on radio?
Credibility : means of greatest credibility among all - on-off line.
Content: free source of knowledge and musical curation.
Reach: present in over 90% of Brazilian homes.
Effective: coverage quickly reaches 90% of your universe.
Instant: allows agility in communication processes – if necessary, live and in real time.
Segmentation: offers various language formats, programming profile and (or) regionalization.
Adaptability: allows for multiple and inexhaustible advertising formats.
Synergistic: interacts with and enhances all other media – including digital.
Companion: is part of the audience’s life at all times.
Cost: low relative production and distribution cost.
Present: does not require attention for consumption, including other media, can be listened to simultaneously with other tasks.
Recency: its effect occurs within 19 hours after broadcasting and through other means, where the ad recall can be consulted for further details, they can also be the last means to be consumed before purchase.
Inauguration of Rádio Litoral FM 1987
Rádio Litoral was born from the persistence of businessman Lupércio Mussi, who led a long process for the concession of a broadcasting station, in 1983, and which culminated in the establishment of Rádio Litoral, in São Vicente.
Rádio Litoral was established in a house on Rua Capitão Mor Aguiar, in São Vicente and then the idea of television was also incorporated, creating RTL, Rádio e Televisão Litoral. Little by little the station improved, becoming one of the most listened to in the Baixada Santista region. New programs were emerging, always with excellent ratings.
The dream began to be built through the Communication area, when the first radio was born. Today, Mussicom is the audience leader in Baixada Santista, covering more than 1,500,000 listeners. It has great penetration in several target audiences, being the only one to bring together the three fully segmented web radio and TV stations, with the best and most powerful transmitter on the coast, which guarantees the strongest signal and the clearest coverage in the 9 cities in the region, in addition to ABC and part of São Paulo with RTL In communication, there's nothing for anyone, Mussicom has the greatest and best reach on the coast.